We’ve been talking about how the new business model in today’s economy is to wow the consumer with great customer service. Usually the places that do that well are successful. It’s part of our DNA to want free stuff and to get as much as we can for nothing or at a huge discount. I used to really thrive on that kind of thing when I was doing radio and getting a lot of perks. Nowadays, I actually like to pay for what I get. Maybe I’ve developed some kind of macho-economic money-mind-freak because of my general non-conformity or maybe it’s because I’ve conformed. (probably the latter).